360 Lifecycle: Empowering Financial Advisers with Growth in 2024

Exceptional growth in client engagement 

• In Q4 2024 360 Lifecycle reached over 212,000 Client Portal users, an impressive 8.5% increase compared to Q4 2023.
• The Portal saw a 10.8% rise in repeat business in 2024 compared to 2023.  

FactFind activity  

• 56,500+ FactFinds were created in Q4 2024, marking a strong finish for the year, however Q1 2024 marked the highest creation of FactFinds with over 70,500. 
• 252,000+ FactFinds were created in 2024, contributing to a lifetime total of over 1.8 million FactFinds since 2015, a 20% increase from 2023. 

 Significant lending  

• £8.8 billion in lending in Q4 2024 totalling over £36.5 billion for 2024, a 2.5% increase from 2023. 
• £325+ billion in lending since 2010, which 360 Lifecycle has facilitated through its platform. 

Mortgage and protection performance 

• 37,000+ mortgages written in Q4 2024 a 7% increase from Q4 2023, bringing the annual total to over 157,000. 
• 15,000+ protection policies written in Q4 2024, totalling 66,000+ for 2024, a 6% decrease from 2023. 

Lender and provider highlights

• Halifax retains its position as the top lender for 360 Lifecycle in 2024, with over 22,500 mortgages written, Nationwide secures second place with more than 18,500, while NatWest rounds out the top three with over 17,500.
• L&G secures the top spot as 360 Lifecycle’s leading Life and IP provider with over 14,000 policies for 2024, Royal London follows in second place with over 12,000, and Aviva claims third place with nearly 10,000.
• Mortgages for first-time buyers surged by 21.5% in 2024, reaching nearly 10,000.
• Purchase Mortgages increased by 17.3% year-on-year, totalling nearly 58,000.
• Product transfers decreased by 20.2% year-on-year, totalling over 27,000. 

LTV trends

• Mortgages with 60%-80% LTV accounted for over 33.43% of all mortgages facilitated.
• High LTV mortgages (80%-95%) increased by 36% compared to 2023.

Reflecting on 2024 

In 2024 we continued to empower financial advisers with our innovative solutions, as seen by growth in our Client Portal users and lending. Our efforts help advisers save time, reduce costs, and strengthen client relationships.  

As 360 Lifecycle looks ahead, we remain dedicated to driving innovation and delivering value to the financial services industry. 

Evolving mortgage trends in 2025 

Financial advisers face increasing pressure to navigate the evolving housing market and support clients in managing rising costs as fixed-rate mortgage deals transition to higher rates. To meet these challenges, advisers are focusing on streamlining mortgage processes, conducting robust affordability assessments, and offering tailored, competitive solutions. By adopting a proactive approach to client retention and refinancing opportunities, advisers can safeguard long-term financial stability for their clients while reinforcing their own value in a dynamic economic landscape.